English: Kopi Luwak (civet coffee) from Gayo, ...

“Cut the crap” is the eye catching title of the latest online petition from change.org. The background is the bizarre fashion for drinking Kopi luwak, coffee made from beans that have been eaten and excreted by Indonesian palm civets (Paradoxurus hermaphroditus). Apparently, people pay up to £60 for a single cup.

English: Kopi luwak, coffee seeds from faeces ...

Kopi luwak, coffee seeds from faeces of palm civet. (Photo credit: Wikipedia)

So, in they words of one old saying “a fool and his money are soon parted“. In the words of another “where there’s muck there’s brass“* and in the spirit of the latter some bean collectors have started to boost their income by capturing and caging these fundamentally wild animals.

English: Piti luwak.

The solution is blindingly obvious – stop buying £60 cups of coffee to impress your friends with how fashionable and sophisticated you are (and, optionally, get some new friends). And, yes, I know that your personal cup of coffee definitely comes from  beans that have been excreted by wild civets – and that the most fashionable trainers haven’t been made by child labour and that the latest must-have electronic gadget doesn’t use minerals that are funding some ghastly Central African war …

… tell you what, cut the crap, sign the petition

Links: Civet cat coffee’s animal cruelty secrets (BBC News, 13th Sep 2013)

*”Where there’s muck there’s brass” = “Where there’s dirt there’s money to be made”